Skip to main content

​
What this tool family is for

The inspiration tool family helps you:
  • search a library of millions of live and historical public ads across platforms
  • narrow results by platform, niche, or media type
  • inspect the best candidates
  • turn a promising ad into a brief for your brand
When you call generate_brief, Outfox uses the source ad’s full transcription and emotional drivers to ground the brief in what made the ad work — not just the copy visible on screen.

​
Core tools

search_inspiration

Search inspiration by keyword, platform, category, media type, and live status.

generate_brief

Turn an inspiration post into a structured brief for one of your brands.

​
Typical inputs

​
search_inspiration

  • query — keyword across brand, headline, and ad copy
  • platform — e.g. facebook, instagram
  • category — niche, e.g. beauty, health/wellness, app/software
  • type — media type: video, image, carousel, dpa, or dco
  • liveOnly — only currently running ads
  • limit — up to 25 results (default 10)

​
generate_brief

  • brandId
  • postId

​
Best prompts

Search inspiration for direct-response pet ads on Facebook.

Find five live supplement ads with strong hooks and tell me which hook patterns repeat.

Generate a brief for my brand using the best inspiration post in that list.

​
What a strong result looks like

A good inspiration result should give you:
  • a post ID worth using in the next step
  • a headline or hook pattern you can explain
  • enough metadata to understand why the ad belongs in the set
A good generated brief should give you:
  • a clear concept
  • a hook
  • a key message
  • a CTA
  • a visual direction
  • a reason the source ad works

​
Next step after the brief

Once you have a brief, ask the model to:
  • make it more premium
  • make it more direct-response
  • make it fit your brand voice
  • generate three testable variations